Roggen Farmers Elevator Association is a grain merchandiser and agricultural retailer with nine locations across Colorado. Serving a broad customer base across that kind of footprint means managing a lot of moving pieces. For years, the team recognized a gap in how well they were serving their producers when it came to ticket visibility and contract balance accessibility.
Farmers needed information, and they needed it quickly. Waiting until the next business day or tracking down a contract balance over the phone wasn't a sustainable experience for the producers Roggen Farmers Elevator was built to serve.
Bushel changed that. By leveraging Bushel's website and customer portal capabilities, the cooperative gave its producers near-instant access to tickets and contract applications right from their phones. Grain Merchandiser Mike Urbanowicz put it plainly: this is something their producers demand.
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The shift positioned Roggen Farmers Elevator at the forefront of how agricultural technology is changing the relationship between cooperatives and farmers. Rather than waiting for producers to come to them for information, the cooperative now puts that information directly in their hands. The result is a more informed producer base and a more efficient operation across all nine locations.
