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Compeer Financial has always operated at the intersection of agriculture and finance, but as more farmers moved their lives online, the team recognized that the way they delivered lending services needed to move with them. Terry Hinds, Chief New Markets Officer, and Landon Shroyer, AgTech Partner Officer, saw an opportunity to meet farmer-customers somewhere more convenient than a loan office or a phone call.
The partnership with Bushel made that possible. Through Bushel Wallet, Compeer farmers gained digital access to lines of credit and a cleaner path to managing their financing on their own terms. Rather than waiting on paperwork or navigating a separate lending process, customers could move through the experience in a platform already built with agricultural operations in mind.
For Landon and the team, the fit felt natural. Bushel offered a way to bridge Compeer's digital lending ambitions with the day-to-day financial lives of farmers. As Landon put it, Bushel was a natural entry point into money movement as clients shifted into a digital landscape.
What the partnership ultimately reflects is a broader shift in how agricultural lending is delivered. Compeer's investment in digital access isn't just about convenience, it's about staying relevant to a generation of farmers who expect their financial partners to keep pace with how they work.
