“If you’re looking at placing efficiencies on your employee staff side and for your growers by putting data at their fingertips, definitely the right choice is Bushel.”
Big River Resources has four ethanol plants and six elevator locations throughout Iowa and Illinois. Nearly 60% of their growers log into their Bushel-powered customer portal. Big River has discovered the key to consistently attracting farmer customers:
A convenient, transparent way for farmers to make offers and know the minute they have filled.
“If a grower can see the bid, make the offer, and see in real-time that it’s been filled – that’s going to make it more likely that grower will take their grain there,” Allie Hagberg, Commodity Controller, said.