A grower pulls away from a grain facility, having just delivered a load of corn.
On his way back to the field, his load ticket appears in his local co-op’s mobile application. Using his smartphone, he can see the exact weight for the load, what the aflatoxin levels were, and how much the moisture was. So can his wife – she’s running the combine. Down near the Gulf Coast of Texas, this story is a reality for growers who belong to the United Agriculture Cooperative. During the co-op’s record harvest in 2020, managers, merchandisers, and growers watched it all unfold on their United Ag app.
Thanks to the United Ag team’s effort, it’s not just a few growers that are hopping on the app to try a fun new technology. Rather, nearly 80 percent of the co-op’s customer base are using the application. This harvest 4 out of 5 United Ag growers were logging into the app to see instant information like load summaries, futures prices, and basis levels. Just how did United Ag launch an app and get so many of their growers to pick it up in one harvest?
United Ag also used the eSign feature to encourage users to sign up. With this tool, UnitedAg could load contracts into the app and allow growers to approve and sign contracts from their cab, field, or kitchen table. That saved their growers time from having to stop what they’re doing to sign a contract at the co-op’s office during the busy season or when it’s impractical to make a special trip, such as when doing maintenance on a machine.
Streamlining busy times like harvest
While it’s the growers who bring in the harvest, United Ag’s investment in their Bushel App helped coordinate distributing harvest tickets and communicating pricing to growers. This seamless data exchange minimized errors and opened communication channels. They were able to provide their growers with exactly the right information whenever they needed it.
During harvest, growers requested that information often. The average grower visited their app 14 times a month. This meant that every other day, growers were pulling up the app to check their load deliveries, contracts, and the markets. Now that harvest is over, growers are still checking the app twice a week. Every time a grower opens the app, they are engaging with United Ag at both the grower and grain merchandisers’ convenience.