Bushel Mobile™ is out-performing other utility apps in the marketplace in various metrics, showing that producers are using their grain facility’s app at high return rates, for long sessions, and over a long retention time — due to the benefits they receive. Producers contracting bushels and looking at cash bids on Bushel Mobile™ are directly interacting with their local grain buyer, at any time or place, without additional resources put forth by the business. Investing in Bushel Mobile™ means elevating your business to a more-easily-accessible platform, increasing your competitiveness, and furthering your connectivity with producers.
With its array of abilities to view ticket transactions and balances of commodities and prepaids, check cash and futures prices, and sign contracts, Bushel Mobile™ can be compared to a personal utility app that is tailored to producers’ agriculture-specific needs. In the 2018 Mobile App Engagement Index Leanplum reports that users of personal finance apps are “the quickest to return,” logging in every 8.21 days, or around 3 to 4 times a month. Producers using Bushel Mobile™ are using their apps 11 days a month, outpacing the usage rate of other finance apps almost four times over. Each time a producer uses Bushel Mobile™, they are conversing with your business, at their convenience and yours.
Producers are not exchanging more frequent log-ins for less time spent utilizing Bushel Mobile™. On the contrary, Bushel Mobile™ has an average time spent per use within reach (1 minute 42 seconds) of the 2 minutes and 6 seconds average finance app session time given by the 2018 Mobile Engagement Index. Producers using Bushel Mobile™ see similar value in time spent using the app as do the users of common finance apps — a promising statistic for grain buyers looking to engage more with producers.
Finally, producers are not losing interest in Bushel Mobile™ long-term, as it has outstanding retention rates. Localytics reports that business/technology and eCommerce apps retain about 29% of users after 3 months. Bushel Mobile™ performs better with 35% of users continuing to login and engage with the app over the same time span. Given past success of Bushel clients, Bushel Mobile™ has the potential to be adopted by over 90% of a grain buyer’s producers, fortifying a whole company’s worth of buyer-seller relationships for many growing seasons to come.
1. Leanplum “2018 Mobile App Engagement Index”